Hello. You’ve reached Shruthi Subramanian. I’m a copywriter at Serviceplan Innovation. I’ve got a bachelor’s degree in information technology, a diploma from Miami Ad School, and four cinema memberships.
I like writing down ideas. I love getting them made. I like spiralling on the internet in search of the perfect insight. I love working with passionate people who’ll go down that spiral with me. I like work that is influenced by culture. I love work that influences culture. In the past seven years, I’ve had the honour of working with and learning from creatives from around the world. The most important lesson? Every piece of text should be justified—in essence if not in layout.
I have produced work in various fields such as healthcare, fashion, aerospace, and cannabis. With good fortune and faith in the process, I have watched my work go out into the real world, earning nods from the likes of SXSW, Fast Company, D&AD, Cannes Lions, and more. An incorrect first impression might be that I’m shy or need warming up to. But I can hold my own on big stages and swim in frigid waters below 10°C. Which might just be the reason why I’m good at cold pitching.
Anyway, I can’t come to the phone right now. I’m probably at the cinema. Thanks for your patience. Please leave your message at the beep.