Hello. You’ve reached Shruthi Subramanian. I’m a copywriter at Serviceplan Innovation, with a bachelor’s degree in information technology, a diploma from Miami Ad School, and four cinema memberships.

I like writing down ideas. I love getting them made. I like spiralling on the internet in search of the perfect insight. I love working with people who’ll go down that spiral with me. I like work that is influenced by culture. I love work that influences culture.

In the past seven years, I’ve had the honour of working with creatives from around the world and for brands that have set out to shatter the status quo for both people and the planet. Healthcare, fashion, aerospace, cannabis, and accessibility technology — these are some of the fields that I’ve spiralled into and, dare I say, gained a bit of expertise in. My work has been recognized with over 100 international awards from the likes of SXSW, Fast Company, D&AD, Cannes Lions, Clio, Webby, The One Club, and more. Most recently, I was named #1 Copywriter by D&AD and The Drum in their respective annual creative rankings.

An incorrect first impression might be that I’m shy or need warming up to. But I can hold my own on big stages and swim in frigid waters below 10°C. Which might just be the reason why I’m good at cold pitching. I once pitched my way into a collaboration with the European Space Agency. Reach for the stars, right?

Anyway, I can’t come to the phone right now. I’m probably at the cinema. Please leave your message at the beep.