Shruthi Subramanian
copywriter
Don’t go alone. Take this with you.
Work
Yula
Dot Go
Coors Light
SoundCloud
Poetry
Clean Clothes Campaign
About
8 'bit' bio.
Child storyteller turned dreamer/engineer turned adult storyteller.
Read about me in hi-def.
I write. I rhyme. I reason.
Hi, I’m Shruthi. I’m primarily a copywriter, but you’ll find that I’m full of surprises.
Engineering school taught me that you only need one night to become an expert in a field of your choosing; and then, portfolio school put that theory to test. In the business of creating narratives, it’s important to be in charge of the plot-twists. So, I learnt to embrace the power of contrasts.
When in doubt, I let the duality guide me. I start with the hard facts and figures; then, let it simmer till it tastes like poetry.
I hate putting people in boxes, but here’s my grid on Instagram. I celebrate the achievements of the beautiful people around me on LinkedIn. I try to be funny on Twitter and artsy on Behance. I blog about homesickness on Medium. I also have Facebook for some reason.
Emails go here: shruthi.sub0@gmail.com.
Skills
Creative concepts
Headlines on deadlines
Data-sniffing
Rabid Googling
Scriptwriting
Punctuation snobbishness
Karaoke
InDesign
Video Editing
Illustrations
3D Modelling
Web Development
Machine Learning Theory
Object Oriented Programming
Experience
Serviceplan Innovation:
Junior Copywriter
Munich, 2021
Jung von Matt SPREE:
Creative Intern
Berlin, 2021
McCann Paris:
Creative Intern
Paris, 2020
Education
Miami Ad School: Copywriting Portfolio Program, 2019-2021
Steinbeis School of Management and Innovation: Master of Science in Business Management, 2019-2021
SRM IST: Bachelor of Technology in Information Technology, 2015-2019
Featured
Cannes Lions: Bronze for Dot Go
Springer: Bachelor’s thesis in the field of Deep Learning & Computer Vision
New Blood D&AD 2020: Wood Pencil for Yula Energy Drink
Take me with you.