Hello. You’ve reached Shruthi Subramanian. I’m a writer. Currently an Associate Creative Director at LePub (Amsterdam) and a Cineville subscriber. Previously a Senior Copywriter at Serviceplan Innovation (Munich) and a Yorck Unlimited Cinema subscriber. 

In the past eight years, I’ve had the honour of working with creatives from around the world and for brands in healthcare, textiles, aerospace, cannabis, agri-tech, fintech, and accessibility tech. I’m a fan of work that is simple and moving. Having borne the weight of a bachelor’s degree in engineering, I will always look for structure and razor sharp strategy. Even in the madness. 

My work has been recognized with over 400 international awards from the likes of SXSW, Fast Company, D&AD, Cannes Lions, and more. In 2025, I ranked #1 in the D&AD Rankings for Copywriters.

An incorrect first impression might be that I am shy or need warming up to. But I can hold my own on big stages and swim in frigid waters below 10°C.

Anyway, I can’t come to the phone right now. I’m probably at the cinema (duh). Please leave your message at the beep.