Before I saw the cosmic madness, I saw glyphs, bits, and crumbs; then, I learnt how to spell “constellation”. Hi, I’m Shruthi.
I believe that depth hides behind disjoint dots and by connecting the seemingly random, I can help people see and feel seen. If I can throw in a few laughs along the way, great.
Very much like Ms. Pac-Man, I’ve always been one to gobble up whatever the world has had to offer: be it the wondrous inclusivity of the intersectionality theory, the complexities of computer-vision, or the nuanced usage of the em-dash.
I write and eat my feelings while exploring new forms of storytelling—on the off-chance that one of my own changes the world (or at the very least, becomes a meme).
back to work
Origin: Chennai, India
Whereabouts: Paris, France
Strengths: Copywriting, creative strategy, copy-editing, editorial design, data science
Power-ups: Punctuation & punctuality
Weakness: Committing to fonts
Miami Ad School: Copywriting Portfolio Program (2019-present)
Steinbeis School of Management and Innovation: Master of Science in Business Management (2019-present)
SRM Institute of Science and Technology: Bachelor of Technology in Information Technology (2015-2019)
McCann Paris: Creative Intern
(Paris, France Fall 2020)
(Berlin, Germany 2019)
Inter-College Events’ Newsletters: Editorial Head
SRM MUN 2018: Head of Public Relations (Chennai, India 2017-2018)
B&P Advertising: Copywriter
(Chennai, India 2016-2017)
OPN Advertising: Intern
(Chennai, India 2013)
Publications & Recognition
Soft Computing: A Fusion of Foundations, Methodologies and Applications (Springer): Bachelor’s thesis on using Deep Learning for Image Reccomendation Systems
Ads Of the World: Audible Print Advertisement
New Blood D&AD 2020: Wood Pencil for Yula Energy Drink