I write. I rhyme. I reason.
Hi, I’m Shruthi. I’m primarily a copywriter, but you’ll find that I’m full of surprises.
Engineering school taught me that you only need one night to become an expert in a field of your choosing; and then, portfolio school put that theory to test. In the business of creating narratives, it’s important to be in charge of the plot-twists. So, I learnt to embrace the power of contrasts.
When in doubt, I let the duality guide me. I start with the hard facts and figures; then, let it simmer till it tastes like poetry.
If you’re looking for someone to break down the drama with data and change conversations, get in touch.
BACK TO WORK
HER STORY
Origin: Chennai, India
Whereabouts: Berlin, Germany
Pronouns: She/her
Strengths: Creative concepts, copywriting, research, tech-driven creativity
Weakness: Committing to fonts
EXPERIENCE
Jung von Matt SPREE: Creative Intern
(Berlin, Germany 2021)
Serviceplan Innovation Team: Creative Intern
(Munich, Germany 2021)
Work: Copywriting, concepting, creative R&D
McCann Paris: Creative Intern
(Paris, France 2020)
Work: Copywriting, concepting
EDUCATION
Miami Ad School: Copywriting Portfolio Program (2019-present)
Steinbeis School of Management and Innovation: Master of Science in Business Management (2019-present)
SRM Institute of Science and Technology: Bachelor of Technology in Information Technology (2015-2019)
RECOGNITION
Soft Computing: A Fusion of Foundations, Methodologies and Applications (Springer): Bachelor’s thesis on using Deep Learning for Image Recommendation Systems
Ads Of the World: Audible Print Advertisement
New Blood D&AD 2020: Wood Pencil for Yula Energy Drink
Eyeka 2020: Shortlisted for Schweppes Brief
I hate putting people in boxes, but here’s my grid on Instagram. I celebrate the achievements of the beautiful people around me on LinkedIn. I try to be funny on Twitter and artsy on Behance. I blog about homesickness on Medium. I also have Facebook for some reason.
Emails go here: shruthi.sub0@gmail.com.