The dual nature of light lets it move in straight lines and still bend around objects. It’s kind of like the typeface Courier: a dreamy typewriter font also used to write code.

Yup, it’s all relevant. Hi, I’m Shruthi. I write. I rhyme. I reason. I’m primarily a copywriter, but you’ll find that I’m full of surprises.

Engineering school taught me that you only need one night to become an expert in a field of your choosing; and then, portfolio school put that theory to test. In the business of creating narratives, it’s important to be in charge of the plot-twists. So, I learnt to embrace the power of contrasts.

When in doubt, I let the duality guide me. I start with the hard facts and figures; then, let it simmer till it tastes like poetry.

If you’re looking for someone to break down the drama with data and change conversations, get in touch.

BACK TO WORK

HER STORY

Origin: Chennai, India
Whereabouts: Berlin, Germany
Pronouns: She/her 
Strengths: Creative concepts, copywriting, research, tech-driven creativity
Weakness: Committing to fonts

 

EXPERIENCE

Jung von Matt SPREE: Creative Intern
(Berlin, Germany 2021)

Serviceplan Innovation Team: Creative Intern
(Munich, Germany 2021)
Work: Copywriting, concepting, creative R&D

McCann Paris: Creative Intern
(Paris, France 2020)
Work: Copywriting, concepting

 

EDUCATION

Miami Ad School: Copywriting Portfolio Program (2019-present)

Steinbeis School of Management and Innovation: Master of Science in Business Management (2019-present)

SRM Institute of Science and Technology: Bachelor of Technology in Information Technology (2015-2019)

 

RECOGNITION

Soft Computing: A Fusion of Foundations, Methodologies and Applications (Springer): Bachelor’s thesis on using Deep Learning for Image Recommendation Systems

Ads Of the World: Audible Print Advertisement

New Blood D&AD 2020: Wood Pencil for Yula Energy Drink

Eyeka 2020: Shortlisted for Schweppes Brief

I hate putting people in boxes, but here’s my grid on Instagram. I celebrate the achievements of the beautiful people around me on LinkedIn. I try to be funny on Twitter and artsy on Behance. I blog about homesickness on Medium. I also have Facebook for some reason.

Emails go here: shruthi.sub0@gmail.com.