I write. I rhyme. I reason.
Hi, I’m Shruthi. I’m primarily a copywriter, but you’ll find that I’m full of surprises.
Engineering school taught me that you only need one night to become an expert in a field of your choosing; and then, portfolio school put that theory to test. In the business of creating narratives, it’s important to be in charge of the plot-twists. So, I learnt to embrace the power of contrasts.
When in doubt, I let the duality guide me. I start with the hard facts and figures; then, let it simmer till it tastes like poetry.
If you’re looking for someone to break down the drama with data and change conversations, get in touch.
BACK TO WORK
Origin: Chennai, India
Whereabouts: Berlin, Germany
Strengths: Creative concepts, copywriting, research, tech-driven creativity
Weakness: Committing to fonts
Jung von Matt SPREE: Creative Intern
(Berlin, Germany 2021)
Serviceplan Innovation Team: Creative Intern
(Munich, Germany 2021)
Work: Copywriting, concepting, creative R&D
McCann Paris: Creative Intern
(Paris, France 2020)
Work: Copywriting, concepting
Miami Ad School: Copywriting Portfolio Program (2019-present)
Steinbeis School of Management and Innovation: Master of Science in Business Management (2019-present)
SRM Institute of Science and Technology: Bachelor of Technology in Information Technology (2015-2019)
Soft Computing: A Fusion of Foundations, Methodologies and Applications (Springer): Bachelor’s thesis on using Deep Learning for Image Recommendation Systems
Ads Of the World: Audible Print Advertisement
New Blood D&AD 2020: Wood Pencil for Yula Energy Drink
Eyeka 2020: Shortlisted for Schweppes Brief
I hate putting people in boxes, but here’s my grid on Instagram. I celebrate the achievements of the beautiful people around me on LinkedIn. I try to be funny on Twitter and artsy on Behance. I blog about homesickness on Medium. I also have Facebook for some reason.
Emails go here: email@example.com.