Wear it until it’s worn out.

concept

People should wear what they own for as long as possible before even considering a new purchase.

use me

To show just how far this jacket will go, this Patagonia ad illustrates actions that deepen your bond with this jacket. 

literary note

Primarily targeting overconsumption, the copy is driven by imperative sentences, i.e., the sentences start with verbs. 

Category:

Print/Long Copy

Instructor:

Gudrun Pawelke

Single Player 

home

next

home

next