Wear it until it’s worn out.
concept
People should wear what they own for as long as possible before even considering a new purchase.
use me
To show just how far this jacket will go, this Patagonia ad illustrates actions that deepen your bond with this jacket.
literary note
Primarily targeting overconsumption, the copy is driven by imperative sentences, i.e., the sentences start with verbs.


Category:
Print/Long Copy
Instructor:
Gudrun Pawelke
Single Player
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