Clean Clothes Campaign

The fashion industry might call it the “distressed” denim look, but it’s not the jeans that are distressed—it’s the people working in the textile factories.  To give the world a glimpse at “real distress”, we gave workers pairs of jeans to distress by simply wearing them. 

Shop the real distress and directly fund and support local labour empowerment campaigns.

See the truth behind the trend and donate to the workers through the website.


Social Cause


Raquel Vega (Art Direction)

Shruthi Subramanian (Copywriting)