The Real Distress

The fashion industry might call it the “distressed” denim look, but it’s not the jeans that are distressed—it’s the people working in the textile factories.  To give the world a glimpse at “real distress”, we gave workers pairs of jeans to distress by simply wearing them. 

Franz Roppischer (Mentor)
Lorenz Langgartner (Mentor)
Raquel Vega (AD)

Concept, copy



Take me back.