People take pride in knowing names before they actually become famous, thus, making them “true fans”. SoundCloud, being the platform that turns unknown names into stars, celebrates the underground origins of big stars.
Underground concerts shall be advertised under the birth names of the artists (eg: this poster shows Nicki Minaj’s birth name). The hardcore fans who recognise the names can tear off a free ticket to see their favourite artists play at local clubs.
These “lenticular” billboards have two views. Passers-by will see the transformation of artists with one photo morphing into the other.